Tolo Machinery Rental
Brokering heavy equipment without the phone tree
Equipment rental in Ethiopia runs on personal networks and phone calls. Tolo puts machines, availability and rates in one place — designed for people who are on a site, not at a desk.
Tolo Machinery Rental
Project overview
Client
Tolo Machinery Rental
Engagement
Design + build
Team
3 (design, 2 eng)
Stack
Product design · Web · Mobile
The problem
Contractors needed a specific machine for a specific week, and owners had idle equipment they could not advertise beyond word of mouth. Neither side trusted a listing they could not verify.
What we built
We designed the flow around the booking request rather than instant checkout, which is how these deals actually close, and kept the listing form short enough to complete from a phone on site.
01Availability-first listings: the calendar is the primary object, not an afterthought
02Booking requests with structured terms, so the follow-up call starts from agreement
03Mobile-weighted design for low bandwidth and outdoor screen conditions
Outcome
The platform launched and gave owners a channel beyond their personal network. Client-side numbers available on request.